The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
John Russell, President, Harley Davidson

Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Chip Bell, Founder Chip Bell Group

The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants.
Michael Dell

For us, our most important stakeholder is not our stockholders, it is our customers. We're in business to serve the needs and desires of our core customer base.
John Mackey

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.
Donald Porter

"The gap between theory and practice is not as wide in theory as it is in practice."